In 2011, we launched Dash with a next generation, completely flexible, fast and transparent trading infrastructure to tackle the challenges faced in today’s ever-changing execution landscape.
We studied each component of the trading process to build a cutting edge-execution and reporting suite from the ground up, suited to both current and future microstructures.
We incorporated a lightning-fast connectivity architecture to enable unrivaled liquidity capture, a proprietary microstructure routing layer to enable unparalleled fee optimization; and a modular architecture to allow any combination of the two at the touch of a button.
Sitting above the routing architecture is a suite of routers and algorithms designed to operate flexibly, intelligently and stealthily using an array of techniques consistently honed and tweaked to remain highly effective in any trading, rule, or fee environment.
With a significant focus on providing top quality service and concierge support, our team of execution and microstructure experts are also proud to offer assistance and consulting in all facets of routing, execution and clearing.
When we set about building Dash, we wanted to solve the structural deficits associated with execution. Analogous to this was the fact that before we launched, it was impossible for institutional traders to witness how their broker was routing and executing their orders – where the executions were coming from, and what the costs of each fill looked like broken down by each fee and levy.
Without detailed feedback on behavior, it is impossible to form a conclusion as to whether the techniques used are optimal and one size clearly doesn’t fit all. Performance means different things to different people but whether it is capturing the liquidity on the screens, fee optimization or benchmark deviation, we felt that there tends to be one of three reasons for underperformance: technology deficiencies, lack of microstructure expertise or routing decisions made for reasons other than achieving the client’s objective.
We set about building a state-of-the-art modular trading architecture that was not just ‘built for now’ but allowed the ability to evolve with the microstructure seamlessly as well as to be customized to an individual client, strategy, individual or even symbol. We assembled a team of highly experienced microstructure experts to calibrate the products and consult on routing practices. We also launched with a Dashboard, a fully transparent glass box into our engines to be able to analyze every single aspect of the trading process and aid this consultancy process.
Service to us is, and should always be a white-glove experience. At Dash we are proud to offer unparalleled service and support.